• San Diego Women's Business Examiner, Visible Measures, Thursday, July 16, 2009 10:51 AM

There's still no Web evidence of United Airlines responding to the viral video posted by Dave Maxwell, and his band, Sons of Maxwell, that tells a tale about the former mauling the latter's guitar. "United Breaks Guitars" was cited in the lede of Karl Greenberg's round-up of declining satisfaction among airline customers yesterday and he was not alone in bringing attention to it. Visible Measures says there were 30 unique placements with 3.2 million views and 14,000 comments over the first 10 days of its release.

The video tells the tale of Maxwell's $3,500 Taylor guitar being manhandled and damaged by United at O'Hare in Chicago. He attempted to get compensation from the airline but was turned down. After the last rejection, he promised to write and post online three videos about the incident; this is the first.

While United silently takes its snowballing lumps, Taylor Guitars knows a good opportunity when it sees one. Co-founder Bob Taylor has made his own video response, reports Jerrie Dean, proving that its "marketing is as good as its guitars." In announcing that his company can fix any brand of guitar, Taylor says, "We are here to support Dave and to support all you people out there that have had guitars broken."

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