Top 10 DMAs in which live adults who used household cleaners in the last six months:
1 Cincinnati, Ohio
2 Milwaukee, Wis.
3 Tri-Cities, Tenn./ Va.
4 Cleveland/ Akron (Canton),
Ohio
5 Lexington, Ky.
6 Toledo, Ohio
7 Flint/ Saginaw/ Bay City, Mich.
8 Knoxville, Tenn.
9 Jackson, Miss.
10 Nashville, Tenn.
Source: MRI's Market-by-Market
study, www.mediamark.com