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Shedding Light On Google's Tools

  • ClickZ, Wednesday, July 22, 2009 4:30 PM
Google's Webmaster Tools aren't magic, though sometimes they may act a little mystical when sorting through the numbers and data points. Erik Daffron thinks the tools can access a "trove of analytical and diagnostic data for your sites." But sometimes too much data can be overwhelming.

So, Daffron attempts to demystify some of the sub-categories in Google's tool, such as Sitemaps, Crawler Access, Sitelinks, Change of Address and Settings. Daffron explains, for example, the "Settings" subcategory lets you control three separate functions of Google's crawler, index feature and page ranking. The "Geographic target," recommended for geo-targeting, focuses on traffic for one country.

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