Mintel, in a new report, says private label retailers are creating premium in-home meals that boast restaurant quality and fresh ingredients. The company cites Supervalu's Culinary Circle and Wal-Mart Sam's Choice specialty pizzas as examples.
Mintel GNPD sees health and nutrition increasingly influencing product development. and that the US market grew 9.3% in 2008 (compared to 4.5% for branded food sales).
Mintel forecasts it will grow another 8.1% by the end of 2009.--Karl Greenberg