Quentin George, chief digital officer, Mediabrands is sharing his vision on how audience marketplaces will transform the media landscape.
1) Start with the audience to connect brands with
the audience 2) Take data and create a richer profile 3) It's not enough just to integrate data 4) Move from tonnage to relationships 5) Understand how to use data to take advantage of
the efficiencies.
It will require new technology, George says.
Some of the topics George is discussing includes publishers and networks, eroding margins, perceived de-valuation of
content and lack of visibility to price content.