Quentin George, chief digital officer, Mediabrands, says audience marketing differentiators include custom audience focus, riving media costs efficiencies, deliver audience at scale, and secure
environment.
On average companies have 40% waste on most network buys. "We outperform search most of the time. Premium inventory still performs better data = better performance," he says.
He leaves us with points to ponder: Attribution needs to be solved. Self-regulate consumer privacy. Agencies to help publishers understand campaign performance.