• by Joe Mandese , July 28, 2009

Okay so you’d think the headline says it all. And while panelists on the “Can’t Premium Publishers and Ad Networks Just Get Along?” generally agree that content owners own the data on the users that come to their content, at least one major publisher â€"Yahoo’s Josh Jacobs â€" thinks its actually the user who owns it.

“As a publisher, Yahoo feels very, very strongly that users are the ones that should control their information, and that we are a proxy for that,” Jacobs said, adding that there’s “not enough standards” around that today, and he likened it to “the Wild Wild West.”

“I don’t think you can clearly draw a line today, and say this is where the industry standards today,” Jacobs emphasized.

To which, David Koretz, chairman-CEO of Adventive noted, “I think if we don’t draw the line, legislative forces will draw the line for us.”