• SEOmozBlog, Tuesday, July 28, 2009 5:18 PM

After reading "Nudge," Will Critchlow set out to define the main themes in the book and highlight the ideas that could apply to SEO. Since many are about human weaknesses, or at least human effects, he applied some to conversion rate optimization.

In this heady post, Critchlow tells us why conversion rate optimization is an important consideration when referring to traffic generated from search, since engines are not susceptible to human-based nudges. Other terms he discusses from the book include anchoring, availability representativeness, optimism and confidence, and gains vs. losses.

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