how is advertising like Tetris?

by Erik Sass , Staff Writer @eriksass1, July 28, 2009

Wegerbauer just compared the art of dynamically serving banner ads to Tetris, in that it requires the advertiser to fit physical shapes into the right context, with the shapes and contexts however changing constantly with the passage of time. A neat metaphor. Of course, the corollary would be that it gets faster and harder over time too. Also, there is frenetic Russian synthesizer music in the background.

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