• by Joe Mandese , July 28, 2009

Well, Omnicom was a conspicuous no-show on the “new brokers” panel this morning at OMMA Ad Nets â€" the one where the big agency holding companies spelled out their strategies, their organic, home-grown plays, and how they are differentiating themselves in the market from each other.

While Omnicom was not represented there, they did have an influential digital media exec on the “Are Verticals Standing UP?” panel that closed out today’s conference, Lauren Dickey, digital strategist at OMD on the Nissan account.

So where does OMD stand vis a vis ad nets, and in relation to online ad exchanges?

“We are using our ad network partners as intermediaries for these exchanges,” she said. “We are relying on their algorithms.”

However, she noted, “There is nothing to prevent OMD from going in an brokering our own deals.” Kind of like the other big agency holding companies are doing.

On the other hand, she said, “think of the manpower needed to do that.”