• by Joe Mandese  @mp_joemandese, July 30, 2009

Some wise guy cruising the snacks station at OMMA Behavioral during the 3:15 coffee break scribbled a "Click Here To Opt Out" note and stuck it on the cookie tray. Okay, I got the metaphor, but not the motivation. After hours of wading through BT discussions -- a fair amount of which dwelt with cookies -- I for one could use a bit of a sugar rush.

So, apparently, could others, because by the time I got to the tray all the standard chocoloate chips were gone, and only the (in my opinion, much more inferior) white "chocoloate" chips were left. But what they hey, I ate one anyway, and it was pretty yummy.

So it seems that people will clear their cookies more often when they are chocoloate chips, and will leave them alone when they are white chocolote ships. Not sure there's a lesson in there for online marketers and publishers, but it makes me wonder about oatmeal raisin, or dare I say, Oreos.