So, apparently, could others, because by the time I got to the tray all the standard chocoloate chips were gone, and only the (in my opinion, much more inferior) white "chocoloate" chips were left. But what they hey, I ate one anyway, and it was pretty yummy.
So it seems that people will clear their cookies more often when they are chocoloate chips, and will leave them alone when they are white chocolote ships. Not sure there's a lesson in there for online marketers and publishers, but it makes me wonder about oatmeal raisin, or dare I say, Oreos.