Commentary

MediaPost Expects To Release Audience Spend Study

MediaPost expects to release a study soon that highlights the marketing and the advertising plans for spend in 2010. About 1,000 MediaPost readers participated. Although the MediaPost audience skews toward online advertising and marketing, the data shows less than half of the respondents plan to spend money on traditional advertising, radio and television.
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About the Author

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.

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