• by Laurie Sullivan , Staff Writer @lauriesullivan, July 31, 2009

While it's not secret to keep content on Facebook fresh to drive consumers to fan pages, Lisa Marino, VP, sales, RockYou, tells attendees at the OMMA Metrics & Measurement conference that don't default fans to the wall. It brings up several issues. For starters, there may be negative comments on the wall. and you never want to start a relationship with negative comments.

Put a viral tool on the main landing page. Bud Light has a video function, for example. You can put polls, quizzes or contests on the page, too. Video clips should remain 90 seconds of less, she says. And, don't think that just because you build it fans will come. It's not always the case.