Top 10 DMAs in which live adults who have a 401(k) in their household:
1 Salt Lake City
2 Minneapolis/ St. Paul
3 Des Moines/ Ames, Iowa
4 Washington, D.C.
5 Grand Rapids/
Kalamazoo/ Battle Creek, Mich.
6 Kansas City, Mo.
7 Seattle/ Tacoma
8 Green Bay/ Appleton, Wis.
9 Dallas/ Ft. Worth
10 Boston
Source: Scarborough Research, www.weknowthelocals.com