Around the Net

Brand in Hand: Google Worth $100BN

What exactly is the Google brand worth? $100 billion And, while the idea of brand value is a bit silly seeing as how the brand in the hands of any company other than Google would rapidly depreciate its value, it makes some sense in relative terms. Microsoft's brand, for one, is only worth $76 billion, while the Coca-Cola brand is worth a mere $67 billion.

Read the whole story at TechCrunch »

Next story loading loading..