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SEO Requires More Than Numbers

According to Jonathan Mendez, SEO experts can optimize the site up to the point of diminishing returns, he writes. "Yet, most 'experts' and certainly C-level execs don't even realize this is possible. ... but it is an economic law."

But numbers only tell you part of the story. Numbers gathered from analytic software can tell you what people did, but not why they did it, he writes. So, aside from search optimization and analytics, Mendez delves into what he calls "Predictive Paradox."

Read the whole story at Optimize and Prophesize »

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