Tribal Fusion, an Emeryville, Calif.-based digital company, has created an advisory board for the CPG market. The board is led by Carol Kruse, VP, global interactive marketing for The Coca-Cola
Company, and Stuart Bogaty, former EVP and global managing partner at Universal McCann. The firm says the board "aims to provide informed and strategic counsel for implementing successful programs
for CPG clients."
"A 'one-size-fits-all' approach is not appropriate for our clients across a variety of verticals, which is why we asked Carol and Stuart to come on board,
providing strategic counsel and custom programs for the CPG market," said Toby Gabriner, president of Tribal Fusion, in a release.--Karl Greenberg