Google reported adding a few features in its Google Insights for Search keyword tool. Hal Varian writes the tool is available in 39 languages worldwide. Google also introduced a forecasting
feature that provides information on the popularity of keywords based on historical trends and search pattern.
Google Insights for Search can pinpoint the keyword terms people search on, where they search, and when they search. The tool identifies the most recent rising searches, which in turn can assist marketers to choose frequently searched-for keywords.