Some of the common SEO problems Chris Boggs details include navigation choices and duplicate content that can dilute the strength of inbound links, he writes. Try to add compelling and unique
content to replace boilerplate product or brand descriptions that can lure people to pages deeper in the site.
Boggs reviews a handful of trends on e-commerce platforms and lists the findings. The majority of the sites are major brands, so consider the sample enterprise-level commerce platforms, using IBM WebSphere Commerce, Microsoft, ATG, among others.