• Brandweek, Tuesday, September 1, 2009 10:46 AM

Presumably, P.F. Chang's won't be offering Golden Double Stuf Oreos -- which have twice the amount of vanilla filling as a regular Oreo cookie -- for dessert at its restaurants, but it's an easy bet that lots of kids of all ages are clamoring for it after Kraft broke a major campaign yesterday.

In fact, Elaine Wong reports, a lot of folks already knew about the cookie because of a teaser social media campaign featuring The Donald. Kraft posted a video -- "Donald J. Trump's Golden Double Stuf Oreo Press Conference" on its Facebook page (with 2.4 million fans) following a media event in New York City last Thursday.

Facebook users began speculating whether Trump was going to buy Oreo's Double Stuf Racing League, Wong reports, where competitors face off to see who can twist, lick and dunk an Oreo cookie into a glass of milk the fastest. The TV spot continues along the same theme, and also features quarterbacks Eli and Peyton Manning, as well as comedian Darrell Hammond as a Trump look-alike.

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