The author of the forthcoming book "Twitterville, How Businesses Can Thrive in the New Global Neighborhoods," has come up with six ways for businesses to make the micro-blogging service work for them.
In a nutshell: as a continuous newsletter; as a talent recruiter; as a platform on which to piggyback; as a niche audience finder; as a virtual marketplace; and as an image changer.
Read the whole story at Business Insider »
