Starbucks is launching a two-week cross-country tour to promote the nationwide rollout of its VIA Ready Brew instant microground coffees.
The tour, made in an eco-friendly hybrid SUV, will
be filmed for a documentary, as well as covered on the @starbucks Twitter account by Brad Nelson, according to Seattlepi.com.
The tour was kicked off Sept. 15 with a pep rally at Starbucks's
headquarters featuring the University of Washington Husky Marching Band.--Karlene Lukovitz