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How To Identify A Good SEO Candidate

Aaron Wall believes SEO is the most "explosive" form of search engine marketing that has the highest return, especially for successful companies already in the game.

Wall identifies site attributes that can make or break an SEO project. For example, new sites typically don't have that competitive advantage, so owners might want to consider letting it age a bit by doing some of the SEO marketing in-house before seeking professional help, he writes.

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