• by Gavin O'Malley , Staff Writer @mp_gavin, September 21, 2009

Dave Morgan, presently CEO of Simulmedia, kicks off OMMA Global with the idea that it’s not a matter of if but when ad dollars go digital. “We’re certainly at an extraordinary moment,” said Morgan -- who founded online ad firms RealMedia (which later became 24/7RealMedia and sold to WPP for $649 million) and Tacoda. “We’ve already started to move marketing budgets.”

Regarding social networking and micro-blogging, Morgan said simply: “It cannot be dismissed.”

The issue is no longer distribution, which is “plentiful,” he said. “What is scarce is audience attention.”

No doubt a wealthy man, why is Morgan opening OMMA Global early Monday morning? “I haven’t gotten the memo to go to the beach permanently,” he said.