Commentary

Memorable Quotes From OMMA Global New York

Scott Monty, Ford Motor Co,'s global digital and multimedia communications manager: Social media isn't about turning on a switch and seeing a rise in sales the next day. It's like walking into a cocktail party handing a business card to everyone and walking out the door.
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About the Author

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.

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