• by Gavin O'Malley , Staff Writer, September 21, 2009

So, What’s new, Jon Miller? “People are back in the equation,” News Corp.’s new CEO of digital media says of the larger market, which he said is “no longer dominated by the algorithm.”

Regarding branding, says Miller, “You have to do that will customized marketing campaigns … it’s not algorithmic … it’s people and time intensive.”

Also, media -- the professionally produced stuff; not UGC -- is back, he says.

Oh, and echoing earlier remarks by Dave Morgan, Miller says that “it’s no longer if but how” traditional media fully embraces digital media.

One problem (or opportunity) is the remaining 3-to-1 gap between time spent by consumers and money spent by advertisers online, says Miller. The industry, and Miller himself, are still witnessing “fits and starts of how it gets there” -- there being a thoroughly balanced digital media universe.