Commentary

Content: Free vs. Fee

When consumers are use to thinking services should be free, how do you move consumers from free to fee? On Monday at OMMA New York, Jonathan Miller, CEO, Digital Media Group, News Corp., says it's an exercise in market segmentation. Some will want the free. Others will be willing to pay for content. Don't think of it as an either/or situation.
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About the Author

Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.

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