What does New Corp.’s Miller think about his boss’s position on ad supported content -- namely that Murdoch wants it dead. There is a place for free content online, he says, explaining:
“This is really an exercise in market segmentation.â€
How do you charge for content that was once free? “You have to provide additional value,†says Miller.
“I think people are accepting that there are premium experiences online.â€
Dual revenue businesses are “good businesses,†says Miller, while those that put all
their eggs in one basket don’t do that well. “We’re moving down that path.â€