Commentary

Miller On Murdoch, Paid Content

What does New Corp.’s Miller think about his boss’s position on ad supported content -- namely that Murdoch wants it dead. There is a place for free content online, he says, explaining: “This is really an exercise in market segmentation.”

How do you charge for content that was once free? “You have to provide additional value,” says Miller. “I think people are accepting that there are premium experiences online.”

Dual revenue businesses are “good businesses,” says Miller, while those that put all their eggs in one basket don’t do that well. “We’re moving down that path.”

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