Commentary

Don't Think Of Social Media As A Marketing Channel

by Laurie Sullivan , Staff Writer @lauriesullivan, September 21, 2009

Deborah Schultz, Partner, Innovation Practice, Altimeter Group, at OMMA Global New York says don't think of social media as a marketing channel. This is much bigger, and we're only at the beginning. This may have an advertising piece to it, but it is not an advertising media. It is the grease that skids the Internet and our lives.

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