Commentary

The Economist is online?

Interesting that Economist.com Publisher Ben Edwards is opining on the role of social media. Isn't The Economist known as being one of the only magazines that's been able to prosper in print form while others trying harder to adapt the digital world have gone by the wayside? The Economist seems to have succeeded by ignoring the convenential wisdom about the death of print by maintaining its focus on the print side while giving scant attention to the Web.

Edwards points out that the magazine is focusing online on developing Economist.com as a place where readers can go gather, share and discuss stories and attract high-end advertisers by aggragating its influential readership online. And yes, the site has a bunch of blogs and a Twitter feed. But I'd like to know how much revenue the Economist site is generating compared to the traditional publication. Very little I'd guess.

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