Commentary

UPDATE: Struggling Newspaper Industry Vs. Online Media

Martin Nisenholtz, SVP, Digital Operations, The New York Times Co., revealed during a panel the No. 2 and the No. 3 mistakes he believes the newspaper made related to moving content online.

No. 1: Shutting down Abuzz.

No. 2: We have the largest news achieve on the Web, but rather than exploit it for the new business of search and online media, we held out, he says. Nisenboltz says the paper missed the opportunity in search.

No. 3: We should have never shut "New York Today," the brand built to cover the New York market place.

Abuzz and New York Today were shut to save money after the dot.com bust, he says.

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