• by Gavin O'Malley , Staff Writer, September 21, 2009

MediaPost columnist Catharine Taylor is presently moderating an all-women panel -- a first for her at OMMA, or any conference she’s ever attended.

Yes, it’s called “The Mommy Bloggers” -- which the media and Madison Ave have taken to calling mom’s who blog -- but panelists take issue with the whole idea.

“You wouldn’t classify Sylvia Plath as a mommy poet,” said Liz Gumbinner, publisher, editor-in-chief of Cool Mom Picks. “I feel that it limits me,” says Carol Cain, Travel Writer, Managing Editor, NYCityMama.com.

Defending Madison Ave's point of view, Sarah Hofstetter, SVP, Emerging Media & Client Strategy, 360i, argues that the moniker is merely a helpful classification tool, and only a starting off point for publisher/advertiser relationships.

“The label ‘mommy blogger’ has come to mean something different than is did several years ago,” agreed Yvonne DiVita, President, Windsor Media Enterprises, LLC.