• by Laurie Sullivan , Staff Writer @lauriesullivan, September 21, 2009

During the mommy bloggers session at OMMA Global New York the women talked about having passion for the brands they blog about. Bloggers don't typically come from PR, marketing or journalist backgrounds. "They don't necessarily know what they're doing." They do have passion about the products. The women agree disclosure and transparency is required. Disclose when you take a product from a brand to test. The community is creating the rules as they go along, but it's important to remember even mommy bloggers must live by the rules.