In a interview, Chris Silver Smith and Eric Enge discuss the ins and outs of local search. Enge digs into a variety of topics, from tips on getting Web sites to rank well in local search, to the
best way to clean up an aggregator that doesn't manage and monitor data well.
For example, when Enge asks for ways links and Web references can improve query rankings, Silver Smith goes into a lengthy explanation. He begins by explaining that Google uses as many ranking factors as possible in an effort to broaden sources and stop people from exploiting the local search results.