• by Gavin O'Malley , Staff Writer @mp_gavin, September 22, 2009

It’s just after 8:30 a.m. and Max Kalehoff, VP of marketing at Clickable One, is giving his opening remarks to a groggy crowd on Day 2 of OMMA Global.

One theme he picked up on yesterday: “Uncertainty.” The rules have yet to be written for social media marketing, plain and simple. Same goes for its future. As a result, said Kalehoff, “To be anything other than a student is disingenuous … It’s key to acknowledge the status of student.”