"Our brand is an everyday ritual for many people," said Frances Allen, Dunkin Donuts, brand marketing officers. The company has a strong sense of personal communication. "I think you've heard a lot of
poeple refer to my Dunkin." No, actually, I've never heard anyone say that. Maybe it's not a New York thing. She said Facebook gave Dunkin another way to connect with poeple who already have strong
connection with a brand. A broad platform for messaging and offering promotions. Now, nearly 1 million Facebook friends and messages go out to users' entire network when they send out updates. Hey,
where's Dunkin Dave?
