• by September 22, 2009

Frances Allen, brand marketing officer at Dunkin' Donuts, may have violated one of those rules that go, Never ask a question when you don't know the answer.

Talking about Dunkin's successful social media campaign wherein consumers created donuts for a contest, she asked of a crowded ballroom, "How many of you have had a Toffee for Your Coffee?" Crickets.

Ever the professional, she recovered quickly, "Wow! You've really missed out. This is a tough crowd."