• by Laurie Sullivan , Staff Writer @lauriesullivan, September 22, 2009

Food for thought here from a few expert panelist at OMMA Global New York. Moderated by MediaPost's editor in chief Joe Mandese, during a panel on

Brandon Berger, vice president of digital innovation at MDC Partners, says managing conversations is a service and that's where agencies need to look for the money. Lisa Donohue, CEO, Starcom USA, says think of social as more than a tactic. "We all need to get comfortable in the gray," she says.