Not surprisingly, Darren Huston, corporate vice president of consumer and online products at Microsoft, thinks his company is better positioned than most to take advantage of opportunities going
forward. “We’re in a pretty unique position,†he said alluding to Microsoft’s investments in software, advertising, and, most recently, search.
More than mere
platitudes, Huston stressed the idea that media and marketing is now a two way street. “It’s a really, really, really big deal,†he said. Really.