Commentary

Coke Exec: Yard "Failed Foward"

Coca Colas “failed forward” with its social network “The Yard,” its Group Manager of Global Interactive Marketing, Tom Daly, just admitted. “Not that we failed,” Daly clarified, explained that the soft drink maker learned a great deal from the exercise, and should be commended for “leaning forward.”
Next story loading loading..
About the Author

Gavin O'Malley edits MediaPost's Mobile Marketing Daily and MoBlog column. Follow him: @mp_gavin. You can reach Gavin at gavin@mediapost.com.

Discover Our Publications