Yahoo Inc. is launching a global brand campaign, stressing the personalization options the search engine provides. The effort will launch on Sept. 28 in the United States and October 5 in the United
Kingdom and India (stretching into 2010 for other markets). Ads show active people smiling, with headlines such as: "Now the Internet has a personality. Yours" and "The Internet is under new
management. Yours."
--Aaron Baar
