The Chicago-based public affairs agency expects the center will provide "valuable market research and insight into the lives of Hispanics in the United States."
Targeted towards public,
private and not-for-profit organizations, The Hispanic Research Center will give clients even more flexibility and more options for conducting surveys among Hispanics.
Over the past year, Ipsos
Public Affairs has launched two new survey vehicles, the Ipsos US Hispanic Telephone Express Omnibus and the Ipsos US Hispanic Online Express Omnibus, which have dramatically increased surveying
capabilities.--Nina Lentini