Bill Hunt provides insight on connecting with the 338 million people who log on to the Internet in China through Baidu, one of the country's largest search engines.
Hunt
discusses Baidu's shift in strategy last April when the company launched its new platform, code name "Phoenix Next." The change moved paid search listings from the left to the right side and made
Baidu SERPs look and feel more those found on Google, Bing and Yahoo search engines, he explains.
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