Call it Yankee naiveté, but we always thought the BBC equaled free programming. After what it's describing as a "nightmare" year, BBC Worldwide -- the corporation's commercial wing -- plans to
launch a pay-for video-on-demand portal, along with a slew of new paid mobile apps, and ecommerce partnerships overseas.
The new VOD platform is expected to offer: "catchup" for the BBC's
international channels like BBC America; "premium catalogue material" like Doctor Who and Top Gear; and material from the BBC's deep archives. The focus of the premium efforts? Us, i.e., the U.S.,
which makes up 20 million of BBC.com's 50 million users worldwide.
Read the whole story at Paid Content »