KitchenAid Launches Promo With Pasta

October 8, 2009

KitchenAid is launching a promotion with "Cooking With Nonna," the online Italian cooking show hosted by Rossella Rago, which gives away a KitchenAid small appliance each week from Oct. 12 through Dec. 27. Appliances in the giveaway lineup include hand mixers, bakeware, blenders, food processors, and a 90th Anniversary stand mixer. The giveaway marks the launch of season two for "Cooking with Nonna," and is the first endeavor between the two brands.

The "Appliance-A-Week Giveaway" offers 10 KitchenAid appliances for "Cooking with Nonna" members who enter the promotion throughout the 10-week period. Members may enter the promotion by signing up at www.cookingwithnonna.com and by inviting friends to join the "Cooking with Nonna" site. Members immediately gain one entry by signing up for the promotion.--Karl Greenberg

promotion, retail

Next story loading

UPCOMING EVENTS

Brand Insider Summit CPG May 5 - 8, 2024

Virgin Hotel

Featuring top industry speakers including:

Jeannie Hannigan - Little Leaf Farms, Senior Brand Manager

Andres Chumaceiro V - C.A. Ron Santa Teresa, Chief Operating Officer