• NY Sports Journalism, Wednesday, October 14, 2009 10:46 AM

"Women's sports garners only 10% of the overall media coverage, and that is alarming," says Karen Durkin, CEO of the Women's Sports Foundation, "but there are more women athletes and women in sports marketing than ever who are making an impact."

Barry Janoff talks with the former marketing executive of the LPGA and NHL, whose WSF -- founded 35 years ago by Billie Jean King -- is raising awareness, tackling issues and bringing physical fitness into the lives of more girls.

Read the whole story at NY Sports Journalism »