• Mediaweek, Wednesday, October 28, 2009 12:51 AM

Barbara Cipolla, former U.S. president at MediaCom, has joined OMD Worldwide in the new post of chief marketing officer. Cipolla left MediaCom in July after a two-year stint at the shop.

She will report to OMD Worldwide CEO Mainardo de Nardis, whom she has known since they both worked at Mediaedge:cia from 2000-06. At MEC, Cipolla was credited with helping the agency win key accounts such as Cingular, Energizer and Paramount.

Cipolla is one of several senior GroupM media agency veterans to join Omnicom media shops this year. Earlier this month, Steve Piluso, managing director of Mindshare Entertainment, joined OMD sibling shop PHD as managing partner, East.

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