Gotham,a unit of IPG, and the Ad Council have launched a wide-scale PSA campaign on behalf of the American Heart Association. The "Hands-Only CPR" campaign promotes a more updated method of CPR, vs.
traditional mouth-to-mouth. The campaign tagline is: "Hands Can Do Incredible Things," backed by a site at www.handsonlyCPR.org. Gotham created the PSA TV spot, Web/viral, print, radio and outdoor.
All work goes live this week; a Web video component will kick off next week.