MediaPost's Steve Smith said in his introduction that the term "Year of Mobile" has been so oft used that when it arrives we'll all be embarrassed to say it. But maybe it's here. One quarter of
Facebook traffic comes from handsets, and Twitter has said that mobile is key to its business plan in the future. Smartphone penetration at 20-25 percent and growing rapidly.
But mobile is not
just an extension of the Web. It's a one-to-one medium that takes place in real time. So this may not be the year of mobile -- oh, but it is, isn't it?