Mobile Web Reaching Maturity?

"Mobile is a personal experience, and people are using it in a way that reflects the way they want to use content," says John Zehr, SVP and GM, ESPN Mobile in his keynote this morning.

Consumers are beginning to spend more for mobile access than they do for home Internet access, Zehr says. Whereas the PC was a work productivity tool in the beginning that was transformed by the Internet into an entertainment device. Mobile started off as a communications device that is morphing into an entertainment device that everyone has. "You have people who are using this tool largely for leisure," he says. And, since everyone has one, there are many people who did not have the same relationship with the PC as others, who are becoming acquainted to the mobile Web.

"We have to understand what mobile is and what it isn't to people."

And what it is, says Zehr, is something that can be all things to all people.

1 comment about "Mobile Web Reaching Maturity?".
Check to receive email when comments are posted.
  1. David Thurman from Aussie Rescue of Illinois, November 2, 2009 at 9:40 a.m.

    I am probably the exception to the rule, but I agree, mobile as a entertainment device is part of my reason for using over a regular dumb phone or limited smartphone. The Winmo, iPod/iPhone and Pre as well as the Blackberry open up a world to news, TV, time wasters, and of course communication.

    I think we will see more usage in the US as people get their new plans and phones with many having plans up for renewal. Having used HTC/Winmo, iPhone/Touch and now the Pre, I have to say we are going to be spoiled. All 3 have done so much more then a phone could ever do.

Next story loading loading..

Discover Our Publications